The dating market
UPDATE: I’ve adjusted the scoring and categories a bit because the test was skewed somewhat toward lower scores.
For those who have arguments with my scoring system, understand that it is based on averages.
This approach, says Ariely, treats potential dates as "searchable goods," as though they were digital cameras that can be sized up by relatively comparable attributes, like megapixels and memory size.
But in reality, if romantic partners could be considered to be "products," they'd be closer to what economists call "experience goods," such as wine, perfume, and art.
Call it the Tinder factor: 22% of young adults have used a mobile dating app, compared to just 5% just two years earlier.
This helps explain why IAC/Inter Active Corp (IACI) decided to spin off its online dating assets last year with the Match Group (MTCH) IPO.
Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus.
Unlike the male version of this test, here I have added a sliding scale to some of the questions because this better reflects the outsized importance that certain factors have on a woman’s total sexual value. 15 to 16 years old: 5 points 17 to 20 years old: 10 points 21 to 25 years old: 8 points 26 to 29 years old: 3 point 30 to 33 years old: 0 points 33 to 36 years old: -1 point 37 to 40 years old: -5 points 41 to 45 years old: -8 points 46 to 49 years old: -10 points over 49: you’ve hit the wall. Your breasts look firm and pert when you wear: A bra: 0 points An underwire push-up bra: -1 point Nothing: 1 point 6. ***** The final eleven questions measure your femininity, sexiness, and pleasing personality traits.
Guys, you may take this quiz for your girlfriends or wives to see if you have settled for tepid sex once a week or if you always get hard looking at her and never forget her birthday. This is the closest to “game” that women have at their disposal.
hen you think about it, the dating market is just like any other market, really: You're "shopping" for a great mate. It requires an "investment" of time and cash, but the "payoff" — love, maybe even a long-term commitment — is priceless.
So, it makes sense that economists have analyzed how we meet and match up romantically, and they've come to some surprising (and often counterintuitive) conclusions.
Search for the dating market:
With wine, for example, "You can read a description — white, red, heavy-bodied — but all the nuances you're not going to get from the description," Ariely explains. The same thing is true for people." The upshot of this information is that when you're surfing profiles online, "don't narrow your search too much," says Ariely.